Retail turnover increases: The market develops as surprisingly!

Retail turnover increases: The market develops as surprisingly!

Vienna, Österreich - The retail trade in Austria in 2024 recorded a strong increase in sales of 2.1 percent nominal and 0.5 percent, taking into account inflation, as Statistics Austria . In particular, the food trade, which also includes drinks and tobacco products, increased its sales by 4.3 percent nominal (1.7 percent real). The trade in non-food also grew, but with an increase of 1.4 percent nominal (real plus of 0.2 percent) was lower. This upswing came especially towards the end of the year after a decline in real sales was found in the first half of the year.

In the fourth quarter of 2024, sales growth in retail was even 3.2 percent nominal and 2.5 percent adjusted in inflation. For the food trade alone, a increase in sales of 5.5 percent (real: 3.4 percent) was recorded compared to the previous year. According to Destatis

Both countries showed a revival of retail after the rather difficult years 2022 and 2023, in which the real sales development declined due to an increase in prices. This was promoted by persistent mood mood among the population and the increased purchasing behavior, especially during the Christmas business. These essential developments indicate that the retail landscape has now stabilized in both Austria and Germany and has an upward trend.