Chinese beat: Jack Wolfskin sold for 290 million euros!
Chinese beat: Jack Wolfskin sold for 290 million euros!
Jack Wolfskin, Deutschland - Jack Wolfskin, the renowned German manufacturer of outdoor clothing, is faced with a significant change in the corporate structure. As OE24 , the company is sold for about $ 263 million) to Anta Sports from Hong Kong. This decision was made to concentrate on the core business of Callaway, the previous parent company of Jack Wolfskin.
The company, which was taken over by Topgolf Callaway Brands for 418 million euros in 2018, is now able to release strategic means through this sale. Jack Wolfskin, founded in the 1980s, has an eventful history behind it, which includes a failed expansion abroad under the financial investor Blackstone.
plans of Anta Sports
Anta Sports strives to expand the outdoor segment by taking over Jack Wolfskin. According to the information from SPIEGE Plant Anta To use retail. Jack Wolfskin currently employs around 1,500 people and forecast sales of around 325 million euros and an operational profit (EBITDA) of 12 million euros for the current year.
It is noteworthy that about two thirds of sales are traditionally achieved in the second half of the year, which underlines the relevance of the upcoming summer and autumn season. Anta Sports is internationally known through the subsidiary Amer Sports, which includes brands such as Atomic, Salomon and Wilson.
market development and trends
The demand for functional, performance -driven products from established brands is growing steadily. Technologies and new materials play a key role. The industry is increasingly relating to sustainable materials, and over 60% of consumers in Germany show a strong interest in environmentally friendly products.
Jack Wolfskin's takeover by Anta Sports could help position the brand strategically in this expanding market. With a targeted focus on innovative products and an expansion to new markets, Anta could continue the tradition of Jack Wolfskin.
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| Ort | Jack Wolfskin, Deutschland |
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