Amazon Prime Day 2025: Bargain or Expensive Mogel Pack?

Amazon Prime Day 2025: Bargain or Expensive Mogel Pack?

Vienna, Österreich - The Amazon Prime Day 2025 takes place from July 8th to 11th and is thus extended to four days for the first time. This underlines the increased importance of the event for both Amazon and the retail industry. Millions of offers in categories such as technology, household goods, fashion and toys are expected. Even if the discounts are often remarkable, experts warn that not every offer is a real bargain. Consumers should therefore make price comparisons and pay attention to offers from other dealers who also hope for high sales during this time.

Amazon uses the Prime Day to win new Prime members and advertise their own products such as Echo and Fire TV. The event also represents a sales engine for small and medium -sized retailers who sell via the platform. Nevertheless, there is criticism of the working conditions in the logistics centers and the effects on inpatient trade.

Extended options for buyers

In 2025, Amazon increasingly relies on artificial intelligence (AI) and has introduced a new chat bot called "Rufus", which offers product recommendations. The personalization of recommendations and targeted advertising based on user behavior. Justin Goldsberry, a marketing strategist from New York City, plans to consult ai tools like Chatgpt during the Prime Days to find the best offers. He is looking for technology, books and records especially, and has successfully used AI in the past to optimize buying times and prices.

According to Adobe Analytics, 39% of US consumers have already used generative AI in online shopping, and 53% plan to do this for 2023. These technologies not only help to save time, but also enable consumers to discover better and possibly not advertised offers. However, experts warn that AI models can also provide misleading information and that buyers should therefore carefully check prices.

critical purchase strategies

During the Prime Day, many consumers will use AI agents to find the best bargains. Amazon has introduced new AI functions that make it possible to recommend products based on interests and to create tailor-made shopping lists. However, in order to find really good deals, buyers should use price tracking pages such as camelcamelcamel.com or keepa.com to monitor price changes. The occurrence of so -called price anchors, in which higher "regular prices" are displayed, can also deceive consumers and tempt them to make a purchase, even if it is not a real bargain.

In addition, Amazon offers refunds when prices drop before or during Prime Day, which should increase customer satisfaction. This is particularly important because unpredictability in the current global supply chains can often lead to bottlenecks. The effects of geopolitical tensions and climate challenges change the dynamics in retail and require companies to adapt their strategies.