Christmas business 2024: sales are booming despite economic concerns!

Christmas business 2024: sales are booming despite economic concerns!

Laimgrubengasse 10, 1060 Wien, Österreich - The Christmas business in 2024 shows surprising progress for Austrian retail, despite a tense economic situation. According to the trade association, sales of 7.5 billion euros are forecast for December, which represents a moderate increase of 2 percent compared to the previous year. The Christmas business, known as the "5th quarter" in this industry, attracts numerous customers, especially in the shopping streets and shopping centers, where the number of visitors even reached a record in the second week of Advent, reports apa-pot . .

The trend towards vouchers is particularly noteworthy, which this year will move to the top of the popularity scale with 42 percent of gifts. Toys, sweets, cash and cosmetic products are also very popular. Despite the challenges, the expenditure per person increases to an average of EUR 386, which represents an increase of 26 euros compared to the previous year. In view of the uncertain economic situation, however, consumers have also developed a greater awareness of their expenses, such as Tagesschau

consumer behavior and trends

Consuming behavior shows a clear tendency towards saving, since many consumers feel unsettled by high prices and economic uncertainties. Nevertheless, the desire remains to be given, with event vouchers and even used gifts gain popularity. Especially among young people, buying second-hand products is becoming increasingly attractive. According to a survey, 33 percent of buyers can imagine giving away used electronics in order to act more sustainably and at the same time reduce expenses. The retail trade expects a sales increase of 1.3 percent compared to the previous year, the trade association Germany reported.

In summary, it can be said that, despite the economic challenges, the Christmas business could be given important impulses. Consumers show a preference for vouchers and conscious purchase decisions, while the desire for gifts remains unbroken. This dynamic is expected to have a positive impact on the further development of retail.