Wedia on growth course: Cathay Capital paves the international way!

paris (ots/prnewswire)

The Wedia Group joins a new era! After a glamorous public takeover offer, Wedia is now transformed into a private company. This wonder of sales takes place in close cooperation with Cathay Capital, the founder and CEO Nicolas Boutet and the management team. All of this is supported by private debt sources! A strategic step that opens Wedia new dimensions in the digital world, especially in the field of digital asset management (DAM) and social media management with the brand Iconosquare.

revolutionary: AI and visual marketing

We live in a time when brands feel the visualization pressure! Generative AI changes the rules of the game for the creation of content. Brands and agencies have to deal with captivating visual marketing. Social media platforms such as Instagram or TikTok require individual experiences. Here Wedia comes into play, a special provider of SaaS solutions that uses his platform with a data-centered approach to meet all of these challenges. Stars like Decathlon, Total and Merck are already moving with Wedia!

international departure with Cathay Capital

With over 4,000 customers in the most important markets in Europe, Wedia positions herself as one of the giants in the digital asset and social media management! Support from Cathay Capital aims to make Wedia the leading European innovator. The strategy? Drive the digital transformation of marketing forward and increase customer loyalty through tailor -made content!

forward with future visions!

Wedia will upgrade its SaaS offer with the latest AI technologies that raise the efficiency of campaigns to the next level! The unique capital structure enables the 100 employees of Wedia in Paris, Limoges, Berlin and Frankfurt, more than ever to react to the challenges of digital transformation. Nicolas Boutet sums it up: "This transaction is the first step of our strategic partnership with Cathay Capital to establish Wedia as a European market leader." The soil for an exciting future is prepared!