Herbal liqueur from Neudietendorf: Problems in stores, but direct sales are booming!

Herbal liqueur from Neudietendorf: Problems in stores, but direct sales are booming!

in the heart of Thuringia, more precisely in Neudietendorf in the Gotha district, the herbal liqueur manufacturer fights aromatique with tense negotiations with various retail chains. These difficult conversations have led to the fact that the company's products are currently not available in many places.

Stefan Bransch, the managing director of Aromatique Spirituosenfabrik GmbH, calms the minds. In an interview with MDR Thuringia, he emphasized that his company had long breath. At the question of the details of the talks, Bransch did not want to enter into, but showed that it was primarily about conditions and prices. These aspects are crucial to secure the market presence.

Focus on direct sales and online trading

In order to meet the challenges in retail, aromatic focuses on direct sale. Bransch rejected speculation about a possible economic crisis of the company. Instead, Aromatique focuses on their own online shop and the sales sale in the Neudietorf industrial area. Customers can acquire their own spirits such as the popular aromatic, Bad Apfel and Luther’s herbs. These strategies enable the company to operate without an intermediary.

The aromatic spirits factory has a long tradition and has been under the direction of Stefan Bransch since the end of 2019, which took over the majority of the company. Bransch has already brought valuable experiences from his time with the Little Red Riding Hood mummy sparkling wine cellar, which also include the renowned traditional distillery. At the age of 39, Bransch is an experienced manager who is motivated to run the company in difficult times.

The current Situation shows how important it is for companies to react flexibly to market changes. While the negotiations with the retail chains continue, it remains to be seen how the availability of aromatique liqueurs will develop in the future. In the meantime, the direct-to-consumer approach remains the key to maintaining the loyalty of customers and sales.

for more information about the developments at aromatique and their liqueurs, See the report on www.mdr.de .