Temu and Shein: Germany's consumers remain skeptical!

Temu and Shein: Germany's consumers remain skeptical!

Waiblingen, Deutschland - In Germany, the online marketplace Temu is increasingly critically perceived by customers. According to a survey by the Appinio market research institute, which was carried out for the e-commerce service provider Remazing, around 18 percent of consumers who know Temu have a very negative opinion about the platform. This value is alarming, because overall every second shows a negative attitude, while only in France there is a similarly great skepticism towards Temu. In comparison, the perception of Temu in countries such as Spain and the USA is considerably more positive, where only 4 percent or 8 percent of consumers negative views, such as ZVW.de reported.

Another reason for skepticism is concern for product quality and the risk of counterfeiting; According to a survey by the IFH trading institute, 83 percent of the participants reject purchasing on platforms such as Temu due to poor quality, while 60 percent fear to acquire fake products. Temu nevertheless developed into one of the largest online retailers in Germany, and from January to June 2024 around 1.3 million people made orders on the platform. Critics from politics, consumer associations and the EU agree that Temu does too little against the spread of illegal products, as is also the case in the reports of nau.ch is emphasized.

The spread of Temu in Germany is done against the background of a changed buying behavior, especially on days like the Black Friday. Many consumers express themselves positively about the attractively low prices and the availability of innovative products that they cannot find in regions like Switzerland. Nevertheless, it is emphasized that buyers should be careful: it is important to take a close look at the dimensions and product descriptions in order to avoid disappointments. Anyone who has the ability to critically evaluate products could benefit from Temu, while others are better off at local dealers.