Stefan Guggenmos takes over sales at Westermann - new ways in book printing!
Stefan Guggenmos takes over sales at Westermann - new ways in book printing!
On October 1, 2023, Stefan Guggenmos, an experienced professional in the printing industry, took the position of sales manager at Westermann Druck | PVA. At the age of 52, Guggenmos brings a clear passion for the pressure area as well as valuable management and sales experience.
Guggenmos, a trained offset printer, has worked for CPI books, one of the leading book printing providers in Europe, over two decades. There he became Key account to the sales manager and was able to gain extensive knowledge of the industry.
responsibility at Westermann Druck
At Westermann Druck Guggenmos will be responsible for coordinating sales for the Braunschweig/Landau and Zwickau locations. In the area of book pressure, in particular, his experience should help strengthen the sales activities and to gain new customers. This additional expertise is crucial for the company's strategic goals that aim at growth in the book pressure segment.
A central aspect of his new role is the planned transition of Rüdiger Weißflog's sales area, which is currently still funding as managing director. In August 2025, Weißflog, who is 65, will be handed over to Guggenmos. This shows the trust in Guggenmos' skills and its suitability for this responsible function.
strategic importance of position
Timo Blümmer, CFO of the Westermann Group, emphasizes that the Westermann printers offer a wide range of printing services that range from book and brochure prints to individual digital pressure solutions. In order to increase the market share and to expand the presence in a competitive environment, it is essential to have the right decision -makers on board. Blümmer underlines: "We want to grow in particular in the area of book printing."
The company has long since recognized that an experienced sales manager like Guggenmos is the key to opening up new markets. His extensive knowledge regarding the book market is considered crucial to the ambitions of Westermann Druck | to further promote PVA. His attitude comes at a time when the industry is faced with the adaptation of digital trends and changing customer needs.
These strategic course and the changes in the personnel within the Westermann Group characterize a phase of change in which the company is ready to actively face the challenges of the market and to grow sustainably. Guggenmos ’contribution will make a decisive difference, especially in the book pressure, which is characterized by increased competition and innovation.
For more information on this news, it is worth taking a look at the detailed reporting at bookmarkt.de .