BOOKTOK conquers Trier: How Tikkok changes reading behavior!

BOOKTOK conquers Trier: How Tikkok changes reading behavior!

Trier, Deutschland - A new trend conquers the book world: "Booktok"! Users recommend and evaluate books on the Tikok platform, and this digital hype has also reached the streets of Trier. The well -known Tikoker Jess Hengel, with her impressive 600,000 followers, shows in her videos how she presents and talks about stacked books. The spectators are enthusiastic and discuss their own reading experiences in the comments. The trend has sneaked into the bookstores from the digital world and ensures a fresh wind in reading behavior, especially among the younger generation.

creativity knows no limits

Since the emergence of the hashtag "Booktok" in 2020, a creative wave has developed. Users create videos that introduce books in an innovative way-from silent representations to 24-hour reading arathons. These new formats attract more and more readers and make reading attractive again. Booksellers like Florian Valerius in Trier feel the effects directly: more and more customers, often mothers, questions about classics that had previously been forgotten, and many of these books have their origin in Tikok videos.

Valerius confirms: "So people come to the bookstore." The connection between digital trend and analogous buying behavior is obvious. Bestselling author Josi Wismar, who was recognized as a "Booktok" author of 2024, sees the advantages of the trend: "With 'Bookktok' reading is cool again." Young people who had no access to books have now discover the joy of reading and want to present their new treasures on the shelf.

Hope for a book comeback

The book industry puts great hopes in this trend. Wismar explains that the videos of young people arouse interest in authors and books and promote the sale, especially among the "New Adults" between 18 and 30 years. Although the exact sales figures are still unclear, the industry hopes for a positive development in order to counteract the book sales in retrospect for years. Florian Valerius is optimistic: "The book is simply a nice accessory that you also like to show." A sign that the love for books may never be completely lost.