Upper Austria's tourism breaks records: a winter full of guests!
Upper Austria's tourism breaks records: a winter full of guests!
In the tourism sector of Upper Austria, history is written: In 2024, more than 3.3 million arrivals were recorded, which is a new record for domestic accommodations. There are also over 8.8 million overnight stays, as the State of Tourism State Markus Achleitner from the ÖVP proudly announces. These impressive numbers even exceed the best brands of the previous year and mark the best year since the tourism statistics were founded, such as reported.
The increasing popularity of Upper Austria is particularly gratifying among foreign guests, especially for tourists from Germany and the Czech Republic. The report of Meinverzirk emphasizes that for the tourism year 2023/24 a plus was achieved during the staples, the bookings Climbed in and abroad. The German guests provided an increase in arrivals by 3.6 percent and 4.5 percent for overnight stays, while the Czech neighbors discover the advantages of Upper Austria even more.
growth through cooperation
Economic and Tourism State Councilor Achleitner praises the close cooperation between local companies, tourism associations and the Upper Austria tourism organization. Through targeted communication strategies and the remarkable cultural tourist campaign "All, all! Culture." the visibility and competitiveness of the Region could be strengthened. These cooperation projects helped the region to international recognitions and received many prices for creative marketing.
The consistently positive booking figures and the continued demand for winter sports and wellness offers suggest that Upper Austria remains a popular holiday destination. The successes in the tourism industry offer reasons for hope for an equally flourishing development in the coming year.
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Ort | Oberösterreich, Österreich |
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