Media rights of the Bundesliga: DFL starts new auction on November 25th!

Media rights of the Bundesliga: DFL starts new auction on November 25th!

The German Football League (DFL) has announced that it will again put the tender for the media rights of the Bundesliga. This auction, which is to take place on November 25th, includes all relevant live and highlight rights for the Bundesliga, the 2nd Bundesliga, the relegation and the Supercup for the seasons from 2025/2026 to 2028/2029. In a message, the DFL confirmed that the clubs involved were informed about the date on Friday.

The need to repeat the auction results from a judgment of the German Institution for Arbitration (DIS). In a legal dispute between the streaming service DAZN and the DFL, this institution had partially decided in favor of DAZN. In this context, the Pay TV broadcaster Sky, who had won the most important package of 196 live games in the original tender, had to return his rights after this decision.

In the original auction, DAZN had submitted an offer of around 400 million euros per year for the package, which accounts for around 1.6 billion euros for the entire period of four years. This was above the offers of the other providers, which underlines the importance of this order. These developments clearly show how competitive the market for sports programs is in Germany, and could strongly influence the future media landscape of football.

The decision to carry out the tender could result in far -reaching consequences for the television channels and streaming services, since the competition for the attractive rights of the Bundesliga is once again laid down. The interest in these rights is greater every year, and the controversy that resulted from the last tenders illustrate the importance of this market for the transmitter to maximize their number of viewers. The great media interest and the financial dimensions of these rights show the central role that play sports broadcasts on television and on the Internet.

Overall, the repetition of the tender is seen as a crucial step in the constantly changing media market that is constantly changing and characterized by numerous providers, in which streaming services such as DAZN are increasingly playing an important role. The innovation could also be a challenge for Sky, which has held an important position in the German sports transmission market in the German sports transmission market in the past. The entire media system will continue to observe how the upcoming negotiations and auctions will develop.

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