Marko Arnautovic lifts Mucki-the new protein tea for athletes!

Marko Arnautovic lifts Mucki-the new protein tea for athletes!

Mensa der Deutschen Sporthochschule, 50933 Köln, Deutschland - Marko Arnautovic, the prominent football player, will be the new testimonial for the innovative protein drink "Mucki". In his commitment, he emphasizes the central role of nutrition and performance in professional sports. According to Krone , "Mucki" not only offers high -quality taste, but also quality from Austria. The protein tea combines the refreshing enjoyment of an iced tea with a high protein intake: each bottle contains 30 grams of protein and is made from alpine source water, whey protein isolate and amino acids. To support the market launch, a comprehensive two -year campaign starts that is implemented via social media, outdoor advertising and TV.

In addition to this big step in the field of sports nutrition, there is an exciting initiative in Cologne. Students from the German Sports University, Niklas Simon and Lucas Bauknecht, have founded their own start-up, which specializes in the production of homemade iced tea. Her creation, "Grandpa Alfi’s iced tea", is made from black tea without preservatives and industrial sugar. With a price of 2.90 euros per bottle and two flavors-lemon mint and currant vanilla-the students have already gained a foothold in 15 Cologne sales outlets. Their goal is to achieve Düsseldorf in particular and to increase its awareness beyond the city limits. The inspiration for her product came from the motivation to find a better iced tea alternative, far from the industrial "sugar water", which is often available in stores. As Kölner Stadt-Anzeiger , the two students have even set up their studies in favor of the start-up.

Nutrition in professional sports

The importance of a nutrition adapted to the individual situation is also emphasized by nutrition expert Caroline Rauscher, who works with world-class athletes from different sports. She explains that nutrition is not only crucial for the competition, but also in the various training phases. Macronutrients such as carbohydrates, protein and fats are essential for increasing performance and building muscle, while micronutrients are necessary for biochemical processes in the body.

The glycogen stores are particularly important for athletes to provide maximum energy during the competition. Rauscher explains that athletes can maximize their glycogen stores with a specially adapted carboloading strategy before competitions. This strategy takes into account personal eating habits and the tolerance of different foods in order to serve the nutritional needs of each individual. Rauscher notes that an optimal nutrition is important, but not the sole factor for sporting success, such as BeatyesterDay emphasized.