Butler's tight, snipes conquers the goose in Göttingen!

Butler's tight, snipes conquers the goose in Göttingen!

Rote Straße 19, 37073 Göttingen, Deutschland - The Butlers branch in Göttingen closes its doors at the end of January 2025. In the shop windows of the business, signs that indicate the upcoming closure are already hanging. The branch on the Gänseliesel is taken over by Snipes, a company that is currently based on Groner-Tor-Strasse.

snipes moves to the former Butlers branch at Roten Straße 19, corner Weender Straße 18, and plans to open the new store by the end of May 2025. Before the opening, renovation measures are planned to integrate the new location into the snipes' branch network. The move takes place due to a better location and a larger area on the goose.

background information on snipes

snipes was founded in 1998 and has its headquarters in Cologne. The company has been part of the Deichmann Group since 2011. It specializes in streetwear and sneakers and operates around 800 branches worldwide, in addition to a flourishing online sale that has particularly established it in the hip-hop scene.

The founder Sven Voth originally opened a shop for street and urban fashion in Essen. By 2007, the number of branches grew to over 20, and sales exceeded 40 million euros. In 2019, Snipes already operated 100 branches in the United States and took over the Jimmy Jazz brand in 2024, which increased the number of its shops to around 380. The annual turnover of snipes was a total of 675 million euros in 2022 and the company employs more than 2300 people.

The last day of sales of the Butlers branch in Göttingen is planned for January 25, 2025, depending on the inventory. All Butlers employees remain busy, unless they decide to leave at their own request. In addition, talks for another location in Göttingen are underway because the former Butlers branch at Weender Straße 39 was already closed in 2018 and a new branch in 2021 was opened on the Gänseliesel.

The Deichmann Group, which belongs to Snipes, reported that in 2023 it generated sales of 8.7 billion euros and sold 184 million pairs of shoes. Snipes planned to increase its number of branches to over 600 worldwide by 2024. The company also pursues an aggressive expansion strategy and plans to invest in new markets and modernize existing branches.

-transmitted by West-Ost-Medien