Mercedes in the crisis: sales figures collapse by 7 percent!
Mercedes in the crisis: sales figures collapse by 7 percent!
China - Mercedes-Benz was facing a remarkable decline in sales at the beginning of 2024. The company announced that a total of 529,200 cars and vans were sold in the first quarter, which corresponds to a decline of about 7 percent compared to the same period of the previous year, such as
In the global context, however, the market for electromobility shows positive developments. The global sales market for battery-electric vehicles (BEV) grew by almost 10 percent to around 11 million vehicles sold by impressive growth of plug-in hybrid vehicles (PHEV) by 58 percent to 6.4 million units, such as Fraunhofer isi emphasized.
China's advance and European stagnation
particularly noteworthy is China's advance in the electric vehicle market. There were about 7 million BEV there in 2024, which corresponds to growth of 12 percent. This is in contrast to the European situation, where the overall vehicle market declined by 4 percent, even 6 percent for BEV and 5 percent for the PHEV. Europe recorded around 1.9 million BEV and 860,000 PHEV sales in 2024, with the United Kingdom of Germany overtaking as the largest European sales market for electric vehicles, due to a supporting funding policy.
Developments in the markets show that Mercedes-Benz meets numerous challenges in a rapidly changing automotive sector. The demand for electrical vehicles could possibly be supported by improved battery technologies and falling prices, but competitiveness in the international markets remains crucial for the long -term success of the company.
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