Müller in Gägelow: drugstore hit with 27,000 customers since the opening!

Müller in Gägelow: drugstore hit with 27,000 customers since the opening!

In Mecklenburg-Western Pomerania, the drugstore chain Müller has now settled after it opened its first branch in Gägelow at Wismar on August 29, 2024. On a sales area of 1745 square meters, the company brings a competitive situation to the already established brands DM and Rossmann, which have been active in the region for many years

in the first few weeks after the opening, Müller is optimistic. "The business started very well," says a spokesman for the company. So far, over 27,000 customers have visited the new branch, and in particular drugstore items are very popular, which is reflected in three out of four sales.

Various range and workplace purchase

The product range from Müller not only includes cosmetic articles and hygiene products, but also a wide selection of toys. In order to increase the attractiveness for young families, the baby and children's department was also extensively expanded, which is in direct competition with DM and Rossmann, which targeted this target group.

The positive development of the company has also led to an increase in the number of employees. At the start, 14 employees worked in the new branch, meanwhile there are already 24, which indicates the successful start and the increasing popularity of the market.

Future view and location conditions

The question of how Müller continues in Mecklenburg-Western Pomerania remains largely open. A company spokesman is cautious: "No other Müller locations in MV are currently known." Nevertheless, it is emphasized that you are constantly looking for new, suitable locations in this region.

To open a new branch, Müller sets certain conditions. Cities that strive for a settlement must have at least 75,000 inhabitants and can provide a sales area between 1000 and 2500 square meters. Similar requirements also apply to locations in shopping centers: a sales area of at least 15,000 square meters is required. In comparison, the Schlosspark Center in Schwerin has a sales area of around 25,000 square meters, while the Lindetal Center in Neubrandenburg measures around 18,000 square meters.

Alternatively, an independent Müller specialist market with around 800 square meters could be opened, but there should also be grocery stores as well as other shops such as shoe or textual shops to ensure an attractive shopping environment.

For further information on the current developments around Müller in Mecklenburg-Western Pomerania, see the current Reporting on www.nordkurier.de .