Frankfurt Book Fair: New Adult conquers the hearts of the readers!

Frankfurt Book Fair: New Adult conquers the hearts of the readers!

In the exciting world of literature, the "New Adult" genre increasingly gets more attention, especially from the social media platforms that promote it. Josi Wismar, a 25-year-old author from Rüsselsheim, has conquered a place on the Spiegel bestseller list with her current novel “Wandering Hearts”. Their stories arouse the longings of young readers and are an integral part of cultural education in Germany.

The Frankfurt Book Fair, which takes place from October 16 to 20, dedicated an entire hall to the "New Adult" genre this year. During this trade fair, numerous readings, signs and community meetings with well-known authors such as Josi Wismar will take place. The fair is an important platform for this division, which appeals to younger readers and treats thematic focus such as mental health

social media as a distribution path

In the digital age, platforms such as Tikkok have strongly influenced reading behavior. Wismar's books are celebrated under the hashtag #booktok, and she herself has become a successful influencer. With over 25,000 followers on Tikkok, she advises her fans and gives you insights into your author life. Wismar is convinced that her success was significantly promoted by the social media presence: "If I hadn't done Tikok, 'Wandering Hearts' would not be the bestseller who has become," she explains. This connection between literature and social media is crucial for the range and sales of your works.

The development of the genre "New Adult" shows that it is not only an escape to imaginative worlds, but also takes up current social issues. Josi Wismar aptly formulates: "The genre has developed very further in recent years." A large part of their readers, especially young adults, find entertainment not only in their books, but also identification. The characters, between the ages of 18 and 30, reflect the challenges with which young people are confronted today.

new audience and growing publishers

manufacturer and publishers are increasingly responding to this new reading direction. The S. Fischer-Verlag, initially skeptical about the hype, has now taken steps towards "New Adult". Judith Heinz, editor of the publisher, explains: "When you look at the bestseller lists, you can see that a lot happens in the New Adult area." The Börsenverein des Deutschen Buchhandel confirms that the age group under the age of 20 has increased the expenses for books by about 77 percent since 2019, which underlines the relevance of the genre.

The Frankfurt Book Fair will not only offer a stage like Josi Wismar, but also invite international writers who are famous for their novels. You and many other authors want to strengthen the connection to your readers and establish a lively culture of entertainment.

The community that has formed around the "New Adult" genre is unique and brings fans together. Josi Wismar emphasizes that the meeting of this community and the support of social media are decisive for the popularity of the genre. Events such as the LYX Festival, where fans have the opportunity to meet their idols and exchange ideas about their favorite books, show the strong cohesion within the reader groups.

A special highlight during the book fair will be the event "Tiktok Book Awards", in which Wismar is nominated as possible #Bookok author of the year. The prize will be awarded on Saturday, October 19th and could be your other incentive to continue your creative work. Their appearance at the trade fair as well as direct interaction with its readers are an expression of a modern author and reader relationship that can arise from the digital world.