Kitzinger brewery Gea: From beer to whiskey and laboratory meat - new age!

Kitzinger brewery Gea: From beer to whiskey and laboratory meat - new age!

The GEA Brewery Systems from Kitzingen, a leading provider of brewing technology, faces fundamental changes that are triggered by the decline in beer consumption. While the global beer market has dropped by around 4 % to 1.88 billion hectoliters since 2015, Germany, the home of traditional breweries, has recorded a decline in beer consumption by 3.3 % in 2023. In order to counteract this development, GEA plans to not only use its know-how in the area of ​​breweries, but also in adjacent markets such as whiskey production, laboratory meat and fermented proteins, says Matthias Finking, who has been responsible for management since summer 2024. According to the Process technology .

In addition, GEA will create synergies through the fusion with the dairy division, which is primarily supported by rejuvenating the employee structure and the introduction of a voluntary early retirement program. The company strives to further position itself through sustainable solutions and resource-saving procedures in the food and beverage sector and thus react to the changed consumer habits. The focus on innovative approaches in production, from low -alcoholic beverages to alternative proteins could help the company to conquer new markets and continue to play a key role in global food technology.