Hamburg's shops in need: close 150 shops - the fashion industry is waning!

Hamburg's shops in need: close 150 shops - the fashion industry is waning!

In Hamburg, many shops are faced with the closure. The North Trade Association has published alarming forecasts, according to which around 150 shops will be affected this year. The reasons for this decline are complex and particularly affect the fashion industry.

As one of the biggest problems, Brigitte Nolte from the Nord trade association describes the falling frequency of buyers in stationary retail. The middle price segment in particular has to struggle in the fashion market, while exclusive brands and very cheap offers do much better. This shows that people's purchase habits are increasingly changing and many prefer to buy online.

The challenges of retail

nolte emphasizes that the influence of online trade has been growing for years, which is particularly reinforced by the increasing competition from Asia. These platforms often offer lower prices and a larger selection, which provides companies with major challenges. The consumption mood among the population is steamed and hope for faster economic recovery disappears. Nolte expresses that she does not expect a positive turn for the upcoming Christmas business.

One of the most striking developments in Hamburg was the closure of the Scotch & Soda branches. The brands Esprit and the laundry have also announced that they are shopping by the end of the year. Over 1,300 employees lose their jobs across Germany because Esprit closes all Hamburg branches. The furniture store The laundry launched a clearance sale last week, which is expected to take until the end of November.

The closings in the Hanseatic city are another sign of how serious the current challenges in retail are. Customers increasingly prefer to buy comfortably from home, which leads to a decline in the number of visitors in the shops. The development clearly shows which pressure on inpatient retail is.

For further information on the situation of retail and the following closings, reference is made to the reporting, which offers detailed insights into the background and the current status of the industry on www.ndr.de .