Dubai chocolate: The new hype! People stand in line for hours!

Dubai chocolate: The new hype! People stand in line for hours!

Stephansplatz, Wien, Österreich - The hype about the so-called Dubai chocolate now also reaches Vienna! A few days ago, the chocolate manufacturer Lindt announced the limited variant of the candy in his branch on Stephansplatz, and the interest of the customers is overwhelming. Long snakes in front of the shop caused a sensation during the market launch. Although the price of fascinating 14.99 euros for just 150 grams initially has a deterrent, the demand for the exquisite chocolate with pistachio-kadayif filling is unbroken. According to Today.

a trend that enthusiastically

The Dubai chocolate has already provided similar scenes in Germany. In cities such as Düsseldorf, Berlin, Frankfurt and Hamburg, chocolate lovers had to queue for hours to get a few tablets from the popular delicacy. The Bursa hype, as it is often referred to, is overwhelming and spreads through social media like a running fire. Especially on platforms such as Tikkok, where users post videos in which they try or unpack the chocolate, the urge for this special product is clearly noticeable. ZDF reported on this trend, which not only conquers the palate of consumers, but also flooded the social media.

The roots of the hype

The origin of the Dubai chocolate lies with the “Fix Dessert Chocolatier” factory, based in Dubai, founded by Sarah Hamouda, who developed the creation during her pregnancy. The high price and the associated exclusive feeling reinforce the attraction, and consumers show little price sensitive, as market and social researchers Tim Gensheimer explains. As long as the chocolate lasts what it promises, this trend is expected to remain stable. This raises the question of whether demand can be kept in the long term. The influence of social media remains undisputed and plays a major role in the visibility and popularity of the Dubai chocolate.