Gössl releases: traditional costumes recovers after bankruptcy!

Gössl releases: traditional costumes recovers after bankruptcy!

The Salzburg traditional costume manufacturer Gössl has accepted a renovation plan for its Gwand GmbH, which was officially approved by the Salzburg Regional Court on Monday, March 17, 2025. This takes a path to the financial recovery of the company, which was founded in 1977 and is part of the best -known traditional label in Austria. The renovation plan stipulates that creditors receive a bar quota of 10 % within 14 days and an overall quota of 22.5 % within two years. A previous proposal of 20 % was rejected, which means that the new plan is more advantageous for the creditors according to the Austrian Association Creditreform (ÖVC). Instead, in the event of a breakdown, they could have calculated a rate of only 13-17 %. The recognized claims amount to around 920,000 euros, while around 4.1 million euros were originally registered.

Managing Director Maximilian Gössl is optimistic about the future of the company and sees the continued existence as secure. In order to revitalize the brand presence, adjustments in price policy and a restructuring of the sale are planned. An important step here is the targeted address of a younger audience. As part of this strategy, the majority of business in Austria and Germany and the online shop remains open. Production has already been raised, so that the first new collections for the summer of 2025 are already being delivered.

Details on Gwandhaus GmbH

to Gössl Gwand GmbH also includes Gwandhaus GmbH, which received an also accepted renovation plan on the same day. The plan provides for a bar quota of 10 % and a total quota of 20 %. This company is responsible for the property management, event organization and the sales staff of the flagship store. Around 216 claims of 7.6 million euros were filed for the bankruptcy application, of which around six million euros were recognized by the bankruptcy administration. In the past, two Gössl companies have already been closed, including the production company.

The liabilities of production and trading company amounted to over 13.6 million euros in the application for bankruptcy and concerned both 190 and 75 creditors as well as 46 and 91 employees. In the future, around 30 locations will be operated in Austria and southern Germany. After the renovation, around 100 employees in the company are expected, which proves to be important for maintaining quality and service.

collapse in the fashion industry

The situation at Gössl is in the context of a growing insolven wave in the fashion industry. Especially since last year, many companies, including significant brands, have registered bankruptcy. The Textilwirtschaft platform reported that some large fashion houses have also been in difficulty in the past few months, which indicates a general market situation that is shaped by rising costs and falling sales.

The current developments are an indication of the challenges that the fashion industry is facing overall. Nevertheless, the example of Gössl shows that with the help of effective renovation strategies and clear focus on the target group, a future for established brands is possible. The traditional costume manufacturer stands out positively with its plans and could show a new way for the industry.