Gillet hardware store is OBI: Large update for Landau in the Palatinate!

The Gillet hardware store in Landau in the Palatinate will appear as an OBI market from January 1, 2025. Gillet Baumarkt GmbH has decided on the partnership with OBI GmbH & Co. Deutschland KG and is the first franchise partner from Hagebau to move to Obi. The talks between Obi and the managing directors Petra and Lara Sophie Gillet were positive, which should contribute to strengthening the West region, as Peter Tepaß, Chief Officer Central Europe at Obi, explained.

The new OBI market is opened at Gilletstraße 1-3 and includes a sales area of over 23,000 square meters. The extensive range includes more than 100,000 products, including garden furniture and devices from renowned manufacturers such as Husqvarna and Stihl. In addition, a drive-in for building materials will be introduced from February 2025.

digital innovations and new openings

A modern cash register system with self-check modules is already in use, and a new, user-friendly online shop will further improve the shopping experience. The large new opening of the garden paradise is on March 10, 2025. In addition, the garden center will be modernized in cooperation with Rabensteiner from March 2025.

The Heyobi app is offered as a digital customer card and enables numerous functions, including an immediate discount of 1 %, free specialist advice via video chat and digital cash bons. Exclusive coupons and discounts, a market navigation system and a shopping list function are other essential components of the app. There will also be a special Heyobi professional app for craftsmen and traders with exclusive advantages.

dr. Sebastian Gundel, CEO von Obi since the end of September 2022, emphasizes that strategic growth through franchising is an essential part of the corporate strategy. Other franchising successes of Obi, such as the new locations in Metzingen and Mühlacker, also show the potential of expansion.

for Gillet Baumarkt GmbH, the cooperation with OBI opens up numerous opportunities, especially with regard to the digital strategy and the digital ecosystem. As the regional managing director, Oliver Weisse will lead the new OBI market in Landau.