EDEKA crisis: Rains empty-price dispute or hamster purchases?

EDEKA crisis: Rains empty-price dispute or hamster purchases?

shock for Edeka customers! The shelves in numerous branches remain empty - a dramatic sight for buyers. Products are repeatedly missed, and this attracts attention. This time it is branded products from the Essity company, such as the popular speed and ZEWA paper towels that have not been available for a long time. It also affects SC Johnson products, a provider of articles such as WC Duck and Autan, which also disappear from the shelves. According to a report from the food newspaper, price disputes between Edeka and the manufacturers are the reason for these bottlenecks that are spending over the years. These arguments have led to deliveries are set because the manufacturers demand higher prices-a fact that is more than frustrating for buyers, such as news38 reported.

background of the shopping trends

But not only Edeka has to struggle with this problem. Also in the context of the entire food trade, it can be seen that customers have different preferences. In Germany, Edeka, together with Rewe, is one of the highest sales supermarket chains and attracts a heterogeneous group of buyers. Almost 55 percent of Edeka customers are women. This number is also reflected in the different shopping habits: While the focus is often on branded items at Edeka, the discounts at the discounter are in the foreground. Around 14 percent of EDEKA customers are actively looking for bargains, while this proportion is even 20 percent for Aldi buyers, such as Statista analyzed.

The precarious developments in retail meet numerous consumers and show that the requirements and satisfaction in the shopping process vary greatly. While manufacturers and dealers are in a constant competition for prices and shelves, it remains unclear when the shelves will finally be filled in the markets. The problems in purchasing therefore show not only the dynamics of the market, but also the increasing complexity of modern retail.