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Coca-Cola increases prices: Consumers have to prepare for the next increase!
Coca-Cola announces price increases in the low single-digit percentage range due to increased costs in Germany.
Coca-Cola increases prices: Consumers have to prepare for the next increase!
Coca-Cola recently announced new price increases for its products, set to take effect in September 2023. Loud exxpress.at The increase will be in the low single-digit percentage range for the company's entire product range. However, the decision as to whether and how the price increases are passed on to end customers rests with the retailers. This also confirms rnd.de.
The price adjustments are directly related to increased costs. In particular, higher energy and personnel costs are driving up prices. This development is driven by ruhr24.de taken up, where it is also pointed out that the last price increases took place in September 2024. Despite higher sugar prices on the market, cheap sugar purchases cannot help stabilize prices. Coca-Cola sources many raw materials long-term, which limits flexibility in relation to market changes.
Impact on the market
CCEP, which is responsible for the bottling and distribution of all Coca-Cola Company beverage brands in Germany, has clear plans despite internal restructuring and associated job cuts. Germany boss John Galvin announced that over 600 million euros had been invested in Germany in the last five years and that no plants would be relocated abroad. An older factory in Cologne was closed to better organize sites in the region, while 78 new jobs were created.
The planned price increases combined with the inflation rate could also lead to Coca-Cola testing its market position. After all, Coca-Cola was the most frequently advertised brand in Germany in the first half of 2023, with 1,823 offers in printed advertising brochures, such as rnd.de reported.
The implementation of the price increases will be closely followed by many market observers, as their acceptance by retailers could be crucial to consumer reaction. Given the increasing cost pressure, it remains to be seen how prices will develop in the beverage sector.