Election advertising in the old town: posters are now taboo!

Election advertising in the old town: posters are now taboo!

In the picturesque old town of Lauf, near Nuremberg, the election advertising is drastically restricted. This is done as part of a new regulation that prohibits to set up election posters in the historical urban areas. The decision was made by the city managers in order to preserve the appearance of the old town and not to affect the character of the area. Political decision -makers have caused complaints about the increasing flood of poster in recent years to take this measure in order to avoid overload with advertising and to ensure a more appealing cityscape. As reported on the website of the Nürnberger Nachrichten , the new rules have come into force immediately and are to be used for the local elections as well as for the next state elections Find application.

new measures for election campaigns

In addition to the restriction when setting up posters, the parties must now also adapt in other areas. Election campaign campaigns are of great importance in the digital era, and political actors have to find innovative ways to spread their messages without using traditional means of advertising. This could increase the use of social media and other digital platforms in order to achieve a wider target group. According to an article on Talkpal , it is particularly important in such communication situations to use concise and appealing content that addresses the voters effectively. This applies not only to the election advertising, but to any form of written communication, whether in a formal letter or in a fast email.