Christmas market Erfurt: Dubai chocolate-hype or just expensive dizziness?

Christmas market Erfurt: Dubai chocolate-hype or just expensive dizziness?

Erfurt, Deutschland - The trend around the Dubai chocolate has now also reached the Christmas market in Erfurt. Some market feeders react to the growing demand for the sweet treats, while others remain skeptical. There are now dubai churros, dubai waffles and even dubai crepes on the market, but not everyone is enthusiastic about this hype. An operator explains that she does not want to serve this trend: "We never had Dubai chocolate and we will never have. We convince our customers that way too." As Thuringia, some sellers warn of the high prices and the little original recipe of the Dubai browsing.

In other cities such as Düsseldorf, Berlin and Hamburg, customers stand in long snakes to get the sought-after Dubai chocolate-a product that is filled with pistachio cream and Kadayif and went viral via social media. The chocolate sold under the Lindt brand costs 14.99 euros. Registration for these products is usually made via social media, where influencers celebrate the advantages of the Dubai chocolate. As ZDF show videos on platforms such as Tikkok, how humans open the packaging with a lot of anticipation and present the first sample.

high prices and high demand

The prices for the Dubai churros at the Erfurt Christmas market are up to 9 euros, which makes up for double the normal Churro prices. A seller explains that the demand was so high that she had to put the Dubai version on the menu, even though she was not originally interested in following the trend. The success of the Dubai chocolate also depends on the quality of the ingredients: high-quality pistachio creams have their price and are often not cheap to produce. Market and social researchers Tim Gensheimer explains that the hype is fueled by social media and consumers are always looking for the next major enjoyment experience.