Sheikha Al Novais: Leadership for Global Tourism from Berlin!

Sheikha Al Novais: Leadership for Global Tourism from Berlin!

Berlin, Deutschland - On April 2, 2025, the International Hospitality Investment Forum (IHIF) took place in Berlin, where Sheikha Al Novais played a central role. As a candidate for the office of Secretary General of the UN World Tourism Organization (UNGO), she emphasized the crucial importance of the private sector for the future development of global tourism. Your more than two decades of experience in the private sector, especially in the area of sustainable tourism projects in the Middle East, underpins her conviction that leadership skills and practical experience are essential for the industry.

During the forum, Al Novais had high -ranking conversations with CEOs, institutional investors and government officials. Together with the gathered leaders of the hospitality, there was agreement that the tourism industry needs leaders who act visionarily and not just serve bureaucracy. Your vision provides for extended investment partnerships in dynamic regions such as the Middle East and North Africa (Mena). Al Novais sees a strategic economic lever and an important instrument for promoting global cooperation in tourism.

demand for change

In her speech, Sheikha Al Nowais called for a guided tour that pays attention to regeneration, digital modernization and integrative governance. These aspects are crucial to master the challenges of the industry, such as rising interest rates and the uncertainties through possible global recessions. UN General Secretary António Guterres has also emphasized the urgency to increase investments in clean and sustainable tourism to ensure that the profits benefit the host countries. The UNWO has also developed guidelines for ministers to support resilient and sustainable tourism companies.

In view of the current challenges, the leadership in tourism is of enormous importance. According to the latest World Tourism Barometer The international tourist information in 2022 is almost three times as in the previous year. Nevertheless, the industry are faced with numerous challenges that may not be ignored, in particular the persistent effects of Covid-19 pandemic.

statistical insights

The Un Tourism Data Dashboard provides crucial information about the global tourism trends. The revised data for 2023 show that international tourist entries have reached 89% of the level before pandemic. At the same time, direct GDP from tourism recovered to $ 3.4 trillion in 2023, which corresponds to about 3% of global GDP.

  • International tourist entries and editions
  • tourism share of exports
  • Contribution to BIP
  • tourism flows
  • accommodation

Although the sector has suffered a significant decline during pandemic, there are signs of gradual recovery. Al Nowais' initiatives and the commitment of other leaders could make a decisive contribution to the stability and growth of tourism in the coming years

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OrtBerlin, Deutschland
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