Maisach brewery celebrates new chapter: Big festival for integration planned!

Umberto Freiherr von Beck-Peccoz has dealt with integration into the Kühbacher family company since he took over the Maisacher brewery over six months ago. In order to further strengthen this integration, he plans a big festival in Maisach at Pentecost, which is intended to thank the clubs and volunteers in the region and is intended as a replacement for the painted folk festival. The organization, the structure, the road closure and advertising for the festival are taken over by the brewery, while the beer is bottled in Kühbach and the brow remains in Maisach.

The integration of the brewery is described as challenging, but the uncertainties among the customers that had been created by the bankruptcy of the Maisacher brewery could be overcome. Many new customers in the Fürstenfeldbruck, Landsberg, Starnberg and Munich counties were won. At Kühbach, the wheat beers in particular are to be established, since the Maisacher brewery had no wheat beer in its range. The specialties from Maisach, such as the pearl and the robber-Kneißl-dark, are still offered and are considered strong varieties.

takeover of business operations

The Kühbach brewery has concluded a contract for the acquisition of the business company of insolvent Brauerei Maisach GmbH. The contract was concluded with the insolvency administrator, lawyer Hanns Pöllmann. This takeover is followed by discussions between Umberto Freiherr von Beck-Peccoz and Martina Wieser-Sedlmayr, the owner of the Maisach brewery, and leads to a long-term cooperation of 25 years. The aim of this cooperation is to maintain beer production on site and to secure the loyalty of the Maisacher customer.

Customers of the Maisach brewery can continue to obtain popular main varieties such as the Maisacher Keller beer. In addition, the range is gradually added by 15 non -alcoholic drinks from the Kühbach brewery. The wheat beer currently occupied by third parties is replaced by four types of Kühbacher wheat. All employees of the Maisach brewery are taken over by the Kühbach brewery, and additional positions should be created as required.

The Kühbach brewery has its roots to the Middle Ages and has been led by Beck-Peccoz's barons since 1862. In addition to the brewery, the Kühbach Schlossgut also includes agriculture and forestry as well as an self-sufficient energy supply based on renewable raw materials. The brewery emphasizes its top quality, regionality, quality management, environmental protection and social commitment and has experience in working with regional breweries.

For the Maisacher brewery, the spatial proximity to the Kühbach brewery is an important argument for the cooperation, since Kühbach has grown in the Dachau Land without entering the sales area of ​​Maisach, such as merkur.de Furthermore, trendyone.de that the next steps will include the integration of production, sales and administration, including visits by Umberto Freiherr from Beck-Peccoz and his son Cedric at the customers the Maisach brewery.