Revolucija u čekaonici: Kako Freisin's Company zarađuje 40 minuta za uživanje!

Revolucija u čekaonici: Kako Freisin's Company zarađuje 40 minuta za uživanje!

U vremenu kada se pacijenti s pacijentima često stavljaju na test, tvrtka za freising prihvatila je izazov da vrijeme čekanja u medicinskoj praksi čini razumnim. The TV Warting Room Society za modernu komunikaciju MSM GmbH & Co. KG Zalaže se za revoluciju u iskustvu u čekaonici.

Pacijenti provode u prosjeku 40 minuta u čekaonici, a tvrtka za freising prepoznala je da se taj potencijal ne bi trebao neiskoristiti. Generalni direktor Christian-Georg Siebke objašnjava da digitalizacija čekaonice ne bi trebala nuditi samo zabavu, već može biti i informativna. The idea is simple: instead of boring illustrated, there are informative screens that offer a colorful infotainment program. This includes news, entertaining stories about children, art and nature as well as health -related topics.

variety of content and the idea behind the concept

The concept behind the TV warting room is based on three load-bearing columns. The first of them is the entertainment during the waiting time, which should be both useful and instructive. The screens show an extensive program that not only includes films for entertainment, but also medical information. Siebke emphasizes that it is important that patients can actively work on their health. Studies show that many people have inadequate health skills what the company wants to tackle with their concept.

The second pillar of the offer includes a library of over 950 self -produced short films. This multitude of content covers topics that are important for patients, such as palliative medicine and living will. The aim is to give the practices the opportunity to align the program to their individual priorities. In cooperation with medical associations, the content is constantly being expanded and updated.

Another central function of the screen is to present the practice team. In this way, patients get a face to the employees, which strengthens trust and promotes the bond with practice. "We want the patients to feel good and see practice as a trustworthy place," continued Siebke.

The history of the company

The beginnings of the TV warting room company are in 2004 when it was founded in a small basement in the cathedral city of Freising. The first screen that founder Markus Spamer installed came directly from the trunk of his car and had only one film about elephants. However, the company has developed strongly over time. The team has grown to around 50 employees, and the location has now changed from a small basement to its own building in Attaching.

"Every year we win about five percent new locations," reports Siebke proudly. Posljednje, ali ne najmanje bitno, trenutni uspjeh prikazan je u neprestano rastućem broju praksi koje već koriste preko 7000 u Njemačkoj, Austriji i Švicarskoj. "However, there are over 100,000 resident doctors in Germany. There is still a lot of space for growth," he adds.

U području grada Freising, ukupno jedanaest praksi već je instaliralo ekrane, a unutar radijusa od 35 kilometara ima čak više od 300. Sve veća popularnost koncepta privlači različite skupine kupaca, uključujući opću medicinu, stomatologiju, ginekologiju i ortopediju

SOBA TV Warting pokazuje da je moguće transformirati vrijeme čekanja koje se često doživljava kao neugodno u trenutak obrazovanja i angažmana. Mješavina informacija i zabave ne samo da nudi bolje iskustvo pacijenata, već i promiče jači odnos između liječnika i pacijenta. The Freising success story in waiting room modernization shows that innovation spirit and commitment can bear fruitful fruits.