Waiting room revolution: How Freising's company makes 40 minutes to enjoy!

Waiting room revolution: How Freising's company makes 40 minutes to enjoy!

In a time when patient patients are often put to the test, a Freising company has accepted the challenge of making the waiting time in medical practices sensible. The TV warting room Society for Modern Communication MSM GmbH & Co. KG has been committed to revolutionizing the waiting room experience.

patients spend an average of 40 minutes in the waiting room, and the Freising company has recognized that this potential should not be unused. Managing Director Christian-Georg Siebke explains that the digitization of the waiting room should not only offer entertainment, but can also be informative. The idea is simple: instead of boring illustrated, there are informative screens that offer a colorful infotainment program. This includes news, entertaining stories about children, art and nature as well as health -related topics.

variety of content and the idea behind the concept

The concept behind the TV warting room is based on three load-bearing columns. The first of them is the entertainment during the waiting time, which should be both useful and instructive. The screens show an extensive program that not only includes films for entertainment, but also medical information. Siebke emphasizes that it is important that patients can actively work on their health. Studies show that many people have inadequate health skills what the company wants to tackle with their concept.

The second pillar of the offer includes a library of over 950 self -produced short films. This multitude of content covers topics that are important for patients, such as palliative medicine and living will. The aim is to give the practices the opportunity to align the program to their individual priorities. In cooperation with medical associations, the content is constantly being expanded and updated.

Another central function of the screen is to present the practice team. In this way, patients get a face to the employees, which strengthens trust and promotes the bond with practice. "We want the patients to feel good and see practice as a trustworthy place," continued Siebke.

The history of the company

The beginnings of the TV warting room company are in 2004 when it was founded in a small basement in the cathedral city of Freising. The first screen that founder Markus Spamer installed came directly from the trunk of his car and had only one film about elephants. However, the company has developed strongly over time. The team has grown to around 50 employees, and the location has now changed from a small basement to its own building in Attaching.

"Every year we win about five percent new locations," reports Siebke proudly. Last but not least, the current success is shown in the steadily growing number of practices that already use over 7000 in Germany, Austria and Switzerland. "However, there are over 100,000 resident doctors in Germany. There is still a lot of space for growth," he adds.

In the area of the city of Freising, a total of eleven practices have already installed the screens, and within a radius of 35 kilometers there are even more than 300. The increasing popularity of the concept attracts a variety of customer groups, including general medicine, dentistry, gynecology and orthopedics

The TV warting room shows that it is possible to transform the waiting time that is often perceived as annoying into a moment of education and Engagement. The mixture of information and entertainment not only offers a better experience for the patients, but also promotes a stronger relationship between doctor and patient. The Freising success story in waiting room modernization shows that innovation spirit and commitment can bear fruitful fruits.