Bäcker scandal: Sternenbäck closes its 34 branches in BW!

Bäcker scandal: Sternenbäck closes its 34 branches in BW!

The traditional Sternenbäck bakery, which has been based in Hechingen since 1766, is facing a dramatic turn. The large bakery, which extends over several federal states, has announced that it will close its 34 branches in Baden-Württemberg. This decision will impose the search for new jobs.

On September 26, it was announced that the production site in Hechingen will continue to be operated at a maximum by the end of the year. This ensured concern with regard to the supply of the branches, as these obtain the baked goods from this location. According to current reports, As reported by the Schwäbische Zeitung , it is now clear that all branches in the southwest should be closed.

background and causes of closure

The decision to close follows a renovation process that Starbäck announced in May this year. Originally, it was said that the entire business operations should be continued unchanged. But the latest developments have shown that the company suffers greatly from the increased costs of raw materials, energy and personnel.

Some employees have already found new jobs because the terminations were issued at the end of the year. Nevertheless, it remains uncertain how many employees will actually find a suitable job quickly. This is particularly alarming at a time when several bakery chains in the region had to close due to financial difficulties.

The suffering industry is faced with challenges that are reinforced by the high raw material prices and the increasing energy costs. These economic framework conditions have meant that many craft businesses in the southwest had to close their doors. Sternenbäck is no exception.

The future of Sternenbäck

With the closure of the branches in Baden-Württemberg, the company could shift its focus on the production locations in Gera (Thuringia) and Spremberg (Brandenburg). This should be a drastic change in the corporate strategy, since the decades of connection to the region will now have less influence. As a result, a baking tradition of more than 250 years in Baden-Württemberg would be discussed.

The complete closure of the 34 branches is a strong signal and could have far -reaching implications for the company's bakery strategy. The development of events can only be hoped that alternatives will be found for those affected so that the heavily affected industry does not deteriorate.

In the current situation, it will be crucial to accept the economic footsteps that are left in the wake of the closures. The closure of an old company like Sternenbäck is not only an economic loss, but also a cultural cut. The long tradition of the company and the associated values could be missing in the regional community.

The employees of the bakery and the customers who have been able to rely on fresh baked goods for years are now facing an uncertain future. The idyll of a family business seems to be severely affected by the reality of the market.