Adidas exceeds expectations: profits and sales increase strongly!

Adidas exceeds expectations: profits and sales increase strongly!

In a pleasant turn for the sporting goods manufacturer Adidas, the company has adapted its annual forecast after a very positive third quarter. According to the company from Herzogenaurach, the operating result is now expected to be around 1.2 billion euros. This optimization of the view takes place according to a prior estimate of around one billion euros, which is an encouraging sign for investors and market observers. The turnover will also increase by around ten percent on a currency -adjusted basis, while one was only a high single -digit growth for hoped -for.

Adidas reported sales growth of around 10 percent on a currency -clear basis in the third quarter. Expressed in euros, the increase was 7 percent, which corresponds to a total turnover of 6.4 billion euros. The operating result has also developed impressively and rose from 409 million euros to 598 million euros. Analysts had formulated less optimistic expectations regarding these figures.

Influence of the Yeezy collection

A relevant factor for the positive development of the operating result was a profit of 50 million euros from the sale of remaining stocks of the Yeezy collection. After the controversial statements by the rapper Kanye West, who forced Adidas to end the collaboration at the end of 2022, the company started selling beforehand in 2023. These changes and the associated challenges had heavily burdened the past financial year.

The company assumes that the sale of the remaining Yeezy stocks will continue to be cost-covering. As a result, an additional turnover of around 50 million euros could be realized in the fourth quarter, although this will not generate any additional profit contributions. The estimates and adaptations of the forecasts show that, despite the previous turbulence, Adidas has not only recovered, but can also look optimistically into the future.

The current situation illustrates how important flexible action and quick adjustments are in retail, especially in an area that is strongly influenced by trends and public perception. The developments in Adidas are not only for the brand itself, but also for the entire industry, since they show how companies can react to crises and develop profitable strategies.

For more information about the recent changes in Adidas and the economic effects, see the current reporting on www.zvw.de .