Meusburger defies the market crisis: digitization ensures market leadership!

Meusburger defies the market crisis: digitization ensures market leadership!

In the middle of the challenging economic situation in Europe, the normal manufacturer Meusburger has impressively defended its market leadership. Despite a decline in total sales of only one single -digit percentage to 297 million euros in 2024, the company succeeds in developing innovative solutions and optimally supporting its customers. Managing Director Guntram Meusburger said that developments in the market were carefully observed and flexibly reacted to the changes. The figures show that Meusburger, who works in Vorarlberg and throughout Germany in Hesse and Baden-Württemberg, states that it is constantly planning what is crucial for the industry, as Vorarlberg.orf reports.

strategic measures to increase efficiency

In order to counter the economic difficulties, Meusburger relies on a strategic combination of increasing efficiency and digitization. In the industry there is a general decline in market volume, which puts numerous companies under pressure. Here Meusburger has developed innovative approaches, including the introduction of a new driverless transport system (FTS) and the optimization of packaging and picking processes, which significantly shorten the delivery times. These measures are part of the strategy in order to continue to be successful in a difficult environment, such as technical-rundschau.ch . In addition, a new online service portal was introduced, which offers customers faster access to products and thus significantly improves the user experience. Guntram Meusburger emphasizes that the company has been investing in digitization projects for years to secure a clear competitive advantage.