Weleda AG: Record sales and responsible growth 2024!

Weleda AG: Record sales and responsible growth 2024!

Arlesheim, Schweiz - In the 2024 financial year, Weleda AG achieved record sales and significantly improved profitability. Sales rose by 8.3 percent to EUR 456.2 million, compared to EUR 421.2 million in the previous year. An outstanding feature of this report is the operational result (EBIT without special effects), which has more than doubled and is now 28.3 million euros, compared to 13.4 million euros in the previous year. This shows the strength of the corporate strategy and its successful implementation.

The business areas of natural cosmetics and pharmaceuticals have experienced dynamic growth worldwide. CEO Tina Müller emphasizes that 2024 was an economically strong year and that the strategy "growth with responsibility" has proven itself. This strategy aims to promote sustainable growth through internationalization, digitization, innovation and premiumization.

growth markets and product innovations

In the cosmetics business, Weleda had an increase in sales from 8.2 percent to EUR 367.9 million, while the pharmaceutical division grew by 8.7 percent to 88.3 million euros. It is particularly noteworthy that internationalization has been promoted, which reflected in sales increases in regions such as Asia, the USA, Eastern Europe, Southern Europe and Benelux. There was also 6.2 percent in Germany, 7.4 percent in Switzerland.

digitization plays an important role in the growth strategy: Weleda has successfully launched new web shops in Switzerland and Germany. In addition, new products were introduced, including the Blue Enzian & Edelweiss facial care and an expansion of the rosemary hair care series.

sustainability and future developments

Sustainability remains the foundation of Weleda's business model. The company has set itself the goal of reaching emissions by 2040. Another step in this direction is the introduction of the Minlen multi-generation line and the new facial care Weleda Cell Longevity, which are planned for 2025. Weleda also modernized its brand identity and introduced a younger, more valuable design.

The demand for natural cosmetics is growing steadily. According to the "Natural Cosmetics Industry Monitor 2021", natural cosmetics as the only growth segment surpasses natural and classical cosmetics. In recent years, buying behavior has changed: more and more consumers value sustainable and ethically oriented consumption. Younger generations of cosmetics brands require an authentic brand identity and innovative products. Consumers are increasingly researching cosmetic products online, whereby platforms like Amazon are becoming increasingly popular to find sustainable products. Cosmetics messages reports about it .

with over 50 countries in which Weleda is represented, and around 2,200 employees, the company remains a pioneer in certified natural cosmetics and anthroposophical drugs. Weleda runs six biodynamic gardens that play an important role in product development. OTS reports on the current Developments .