Orlando Magic celebrates the return of magic with a new logo and jerseys!
Orlando Magic celebrates the return of magic with a new logo and jerseys!
Orlando, USA - die Orlando Magic have announced a comprehensive rebranding of their appearance, both the logo as well as the field. This redesign, which takes place after 16 years without changes in the uniforms and 14 years without a new logo, aims to commemorate the glorious era of the early 1990s in which basketball stars such as Shaquille O’Neal and Penny Hardaway play for the Magic
A striking element of the new design is the stylized star, which was already popular in previous designs. This nostalgic factor was integrated into the design by the feedback from the fans. Penny Hardaway himself said in a post that the new jersey "definitely brings a little magic back." The new appearance was presented during a special celebration in the Kia Center. The new font of the logo replaces the "A" in "Orlando" and "Magic" by a star that awakens the nostalgia of past successes. According to an official press release, the design reflects the team's championship aspirations. Shelly Wilkes, Executive Vice President for Marketing and Social Responsibility, explained that the new uniforms and the logo represent the striving for excellence both on and away from the field. The new jerseys come in three variants: the Association uniform in white, the icon uniform in blue and the statement uniform in black. The statement uniform is the only one based on the Jordan brand and was inspired by the original warm-up jackets of Orlando Magic. In addition, the new designs contain returning pinstripes, including a combination that resembles warm -up jacket. The Orlando Magic are among the latest franchises in the NBA after they joined the league in 1989. In their previous history, the Magic played twice in the NBA finals-in 1995 against the Houston Rockets and in 2009 against the Los Angeles Lakers. With the redesign of your brand, the Magic show that you not only want to honor your roots, but also want to herald a new era of basketball. The Magic want to look back on their thirty years of history, but also their identity in today's Strengthen basketball world. In view of the global popularity of the NBA and the constantly changing marketing strategies that aim to arouse the interest of younger target groups, it remains to be seen how these new steps will affect the Orlando Magic brand. The entire basketball community can look forward to the reactions of the fans and the sporting results of the coming season. The redesign is a clear expression of the commitment of the franchise to shine both locally and globally and win new fans through a strong visual appearance while respects her history at the same time. Further information on how the NBA positions itself globally offer interesting insights into the marketing strategies of the league, such as kimp.io describes. new logo and jerseys
A look into the future
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| Ort | Orlando, USA |
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