War, competition and shoes: Adidas & Puma in the new series!

War, competition and shoes: Adidas & Puma in the new series!

Herzogenaurach, Deutschland - The conflict between the brothers and founders of the two famous sports brands Adidas and Puma is developing into a dramatic story that will soon be seen on the screen. Producers announced on Sunday that the eventful history of the two rivals is filmed in a new TV series. Script author Mark Williams points out that many details on the history of these iconic brands are largely unknown, which makes the series particularly exciting. The Hollywood film production company No Fat Ego will be responsible for this and plans to offer the series to various streaming platforms.

The action will concentrate on the company history in Herzogenaurach, where Adi and Rudi Dassler founded the Dassler brothers Schuh company together in the 1920s. The brothers, who initially worked successfully, disputed during the Second World War and finally founded the Adidas brand in 1949 and Puma in 1948. The dispute had far -reaching consequences, not only for the two brothers, but also for the entire region and the sports world.

The turbulent past

The series will also shed light on the turbulent time during the Second World War when both brothers became members of the NSDAP. Rudi fought on the front and was arrested by the Allies after his return, while Adi tried to keep the company alive during this time. These different fates led to a deep gap between the two, which continues to date.

The influence of rivalry on the city of Herzogenaurach should not be underestimated. Adidas has his factory in the north, while Puma is located in the south - a visible symbol for the split between the brands. This competition also shaped local football: Puma sponsors FC Herzogenaurach, while Adidas supports ASV Herzogenaurach.

a race for innovation and market leadership

Both brands have promoted significant innovations in the sports clothing industry due to their rivalry. Adidas gained awareness by supporting the West German national team in winning the 1954 World Cup. Puma, on the other hand, increased its visibility when Pelé played for the brand in 1970 and thus broke the so-called "Pelé Pact" with Adidas. The feudal tensions between the two brands have also caused technologies such as Adidas’s boost technology and pumas netfit-lacing system to be developed.

Both companies have their headquarters in Herzogenaurach and each employ thousands of employees. Adidas employs around 60,000 employees, while Puma employs around 20,000 people. These differences are also reflected in the brand identities: Adidas focuses on performance, style and sustainability, while Puma is increasingly focusing on lifestyle and streetwear. The rivalry has not only shaped the brand formation, but also influenced the entire sports clothing market.

For further insights into the history of Adidas and Puma, you can read more on Inkbot design .