Fusion of IP Austria and RTL Adalliance: New advertising giant starts!

Fusion of IP Austria and RTL Adalliance: New advertising giant starts!

Wien, Österreich - On July 1, 2025, the merger of IP Austria is officially completed with RTL Adalliance. RTL Adalliance is now performing uniformly under a new corporate design. This integration not only means standardizing the brand identity, but also the bundling of national and international marketing under one roof. The aim of this realignment is to combine local market knowledge with the international range in order to present advertising customers a more comprehensive offer.

In the second half of 2025, a digital initiative will start to expand the digital portfolio of RTL Adalliance. Cooperation with SmartClip is expected to strengthen the areas of product development, data analysis and total video range. In the future, the portfolio will include linear and non-linears TV, digital content, addressable TV (ATV), Connected TV (CTV) and targeting solutions. Advertisers now have access to a wide range of advertising events via RTL Adalliance, which includes well-known European media brands and premium content.

management and personnel

The management of RTL Adalliance will change from January 1, 2026. Walter Zinggl, who previously works as a managing director, is replaced by Elisabeth Frank. Frank has been a multichannel Sales Director in the company since 2023 and has already restructured sales. It brings valuable experiences in the areas of digital business, market communication and business model development.

The new management is made up of Elisabeth Frank (Local Managing Director), Claudia Ostermann-Schabata (VP & Deputy Managing Director) and Oliver Vesper (International Managing Director). While Zinggl will remain in the company as a management consultant until early 2027, Oliver Vesper will be co-managing director of IP Austria from July 2025, which will operate completely under the RTL-Adalliance banner from July 2025.

innovations and strategies

In order to remain relevant in the dynamic advertising landscape, RTL Adalliance has ambitious plans. The integration of IP Austria into the international advertising sales of the RTL Group is also accompanied by a takeover of sales marketing for the Warner Bros. Discovery channels TLC and DMAX at the turn of 2024/2025. This will also strengthen the cross-media portfolio of IP Austria, which includes linear and digital TV environments.

The current developments in the advertising industry show a clear trend: Between 2024 and 2029, an increase in advertising expenditure by 270 billion euros to an estimated EUR 1.3 trillion will be forecast. Over two thirds of these editions flow into the online advertising market, while traditional channels lose reach. In this context, the integration of IP Austria in RTL Adalliance is considered strategically valuable to open up new advertising options in digital space and to strengthen the competitiveness of the brand.

eleven of the world's leading advertising providers continuously uses new possibilities, and RTL Adalliance can significantly expand their influence through this integration. Both the existing customers and new partners benefit from comprehensive access to over 100 TV channels, 350 print media and 5,000 premium websites that are integrated into the portfolio of the RTL group.

In a time when influencer marketing and personalized content are becoming increasingly important, this merger will enable the company to adapt even better to the needs of consumers. This will make RTL Adalliance a decisive player on the way to an increasingly digital future of the advertising industry.

For further information on the merger and RTL Adalliance, please visit the official pages: OTS , RTL Adalliance as well as Statista .