Bonprix relies on AI: Revolutionary Fashion Creation app inspires designers!

Bonprix relies on AI: Revolutionary Fashion Creation app inspires designers!

Laimgrubengasse 10, 1060 Wien, Österreich - The fashion giant Bonprix revolutionizes product development with its new fashion creation app, which is based on the latest artificial intelligence (AI) and 3D technology. According to @APA-OTS, this innovative approach will change the way in which fashion designs are created. The app enables product management to receive inspiring design suggestions with just a few inputs, which significantly accelerates the creative process. This tool is the first step towards fully digitized product development that ranges from the design idea to virtual fitting.

"Our vision is to make the processes more efficient and flexible in order to react faster to trends and customer requests," explains Jessica Külper, Head of Consulting & Innovations at Bonprix. The app was developed by an internal team of AI specialists and uses generative AI to create design ideas based on text prompts or uploaded images. "The photo -realistic representation of the product significantly improves the handover to technical product development," she adds. The first Ai-assisted style, a cardigan, went online last year and was sold out at lightning speed, further designs are being planned. Particularly exciting: Bonprix also follows the use of 3D fitting techniques to test materials and cuts on virtual avatars.

tips for developing fashion apps

But not only Bonprix relies on technology. As @Fashionweekonline emphasizes, the key to the success of fashion apps is a user-friendly surface and innovative features. E-commerce apps such as Zara and ASOS use accessible design and optimized purchase processes to keep users. In addition to intuitive purchase options, personalized suggestions, based on the behavior of the users, recommend products that address them. Fashion discovering apps combine users with the latest trends and influencers, while personal fashion assistants help to organize outfits and to make it more stressful.

In an industry where user experience is everything, apps that offer smooth and appealing experiences are crucial for success. Bonprix’s initiative and the general trends in fashion app development show how digital innovations are promoting the industry and changing the way consumer experience and shop.