Apple has a new reason why you should buy an iPhone

Apple has a new reason why you should buy an iPhone

Apple could finally make changes in one of its most profitable products, the iPhone, that are urgently needed. The technology giant is planning to take its greatest risk in the foreseeable future by introducing a much slim -designed iPhone to revive the interest in this important sales driver.

New design for the iPhone 17

The new, slimmer iPhone, which is sometimes referred to in the media as an iPhone "Slim" or "Air", could come onto the market as part of the iPhone 17 series this year. Report from Bloomberg Rel = "NOFOLLOW" TARGET = "_ Blank" href = "https://www.wsj.com/tech/apple-thin-iphone-foldable-computer-plans-dbbbbb4286c" Target = "_ Blank"> Wall Street Journal and The information According to this, this would be the most remarkable design upgrade of the iPhone since the introduction of the iPhone X in 2017 without home button.

The pressure on Apple

But will that be enough? Apple's iPhone business shows stability; In the first fiscal quartal, the income from smartphone sales remained almost at the level of the previous year, while the company's total proceeds grew by 4 %. Nevertheless, the product faces various challenges: users reserve their iPhones longer, the iPhone sales did not meet Wall Street expectations in the last quarter and Apple loses market shares in the Chinese smartphone market to regional competitors. Apple has to develop a strategy to expand its most valuable business area.

challenges in China

Apple's turnover in China shrank to $ 18.5 billion in the first fiscal quartal of the year, compared to $ 21 billion in the previous year. The sales of the iPhone fell 25 % in the fourth quarter compared to the previous year, which is due to the growing competition by Chinese brands, reports Canalys . This decline made Xiaomi possible to overtake Apple in August as the second largest smartphone brand in the world.

design innovations and market position

Nabila Popal, Senior Director at the market research company International Data Corporation, emphasizes the high priority that has product design for consumers in China. She says: "Hardware innovations are extremely important for Chinese consumers. In view of the success of Android devices in terms of slimming, I think that the launch of such a device for Apple could increase its market shares in China."

Not only Apple, the competition also shows progress. In January, Samsung announced the Galaxy S25 Edge, a slimmer version of his latest smartphone. Oppo presented a particularly thin version of his foldable phone in February. However, some analysts agree that more than just a striking new design needs to convince consumers. Apple must convey the need for a new iPhone to the users, regardless of whether their old device has to be replaced or not.

technological developments and KI

In March, UBS analysts reported that the average iPhone user and the average iPhone user (except in China) now keep their devices on average 37 months compared to around 34 months in the previous year. Apple's AI-controlled software, known as Apple Intelligence, could be the key to change this development. At the moment, however, the available tools are not really convincing.

outlook for the future

Apple is expected to give a first insight into the future of Apple Intelligence during the Worldwide Developers Conference, whose keynote will take place on June 9. Apple's upcoming announcements-and whether the company can redeem its promise-could indicate whether the AI functionalities are strong enough to move iPhone users to an upgrade. Apple faces the challenge of presenting something groundbreaking - and this may mean developing even thinner devices. Wall Street will be careful whether intelligent software or a slimmer design achieve the desired effect.

"If you have an iPhone 14 or even an iPhone 15, there is probably no economic reason to justify an upgrade now," says David Vogt, Analyst at UBS. "And I think that's the pressure under which Apple is."