Cookies in sight: What users now need to know for their privacy!

Cookies in sight: What users now need to know for their privacy!

Diversity at work is becoming increasingly important. According to a report by Kosmo , diversity plays a crucial role for innovative and creative solutions. A various workforce brings various perspectives and experiences that are valuable for problem solving and decision -making.

More and more companies use this findings to make their work environment more inclusive. This not only creates a better working atmosphere, but can also benefit from the creativity and ideas of a variety of ways. This has a positive effect on the entire company benefit, since diverse teams are often more productive.

challenges through data protection

With the increasing importance of diversity, however, there is also a growing responsibility in relation to data protection. The use of cookies on websites is an important topic that faced the company with the EU General Data Protection Regulation (GDPR). The data protection expert indicates that the use of cookies was already complex before the GDPR. The EU Directive 2002/58/EG often asked for express consent to the use of cookies.

The GDPR and the new Federal Data Protection Act are now binding and regulate the use of cookies, even if the regulation is not explicitly. The European Court of Justice recently decided that express consent from the user is required for not necessary cookies. Companies must therefore ensure until the final new regulation of the e-privacy regulation (currently in revision) that they obtain the consent of their users.

types of cookies and consent requirements

A distinction is made between technically necessary and non -necessary cookies. Technically necessary cookies are essential for the functionality of a website, while advertising and tracking cookies require the consent of users before they can be used. The EU informs users the opportunity to grant different types of cookies.

• Cookies that are not subject to approval:
  • Cookies for the transfer of messages
  • cookies for expressly requested online services
• cookies subject to approval:
  • Tracking cookies for social plugins
  • Cookies from third parties for behavioral advertising

users are by no means obliged to agree to the use of cookies that are not necessary for the functionality of the website. Therefore, website operators must provide clear and comprehensive information about the cookies used and their purpose.

The challenges related to data protection and consent for cookies are of central importance for companies in order to maintain the privacy of users and at the same time benefit from the advantages of a diverse working environment.