PSG: The Glamor-Elf that makes Paris a football mecca!

PSG: The Glamor-Elf that makes Paris a football mecca!

Parc des Princes, 75016 Paris, Frankreich - On May 23, 2025, "Ansapanian-Presented by Gatorade" sends a special episode in which the most glamorous eleven of Paris Saint-Germain (PSG) is presented. In this episode, the moderators Hannes and Harald emphasize the dazzling glamor of the players who are on the square in the prince park. The focus of the discussion is not the transfer sums, but the glamor factor. This star group is estimated at over 500 million euros and could bring more shining names than a red carpet at the Cannes Film Festival.

The spectators are invited to express their opinion about the list: are they satisfied with the election or is a star player missing?

PSG and its prominent fans

The connection between PSG and global Celebrities has become increasingly stronger in recent years. According to Inews are famous personalities such as Leonardo DiCaprio, Mick Jagger, Beyoncé, Jay-Z, David Beckham, Kendall Jenner, Gigi Hadid and Rihanna often guest at PSG games. This prominence has contributed to transforming the association from an image that was associated with racism and hooliganism into a top -class football brand.

Qatar Sports Investments (QSI), the owners of PSG, have tried to improve its global attractiveness and brand image since their takeover of the association in 2011. This change includes a rebranding strategy that emphasizes the club logo and positions PSG as a lifestyle and fashion brand. The replacement of the Eiffel Tower on the Champions League jerseys through the logo of the Jordan Brand is particularly symbolic.

The development of PSG to the sports brand

Paris Saint-Germain has gone through many transformations in the past ten years. Since the purchase by QSI for 70 million euros, the club has had a transformation: the income has risen from less than $ 100 million to almost $ 700 million, and PSG today occupies 5th place in the European financial ranking of the football clubs. The promotion of young talents and the professionalization of management have contributed to success. Management is also increasingly associated with global brands, which has secured PSG considerable visibility.

PSG, which reached the Champions League final in 2023, was awarded the second largest sports brand in the world in terms of growth by Forbes Magazine. The club's new identity has a significant impact on brand perception by combining creative content and fashion. Cooperations with designers such as Christelle Kocher and the Jordan Brand have successfully positioned PSG not only in the sports area, but also in the urban fashion scene.

The club is more than just a soccer team; He has developed into a lifestyle -oriented brand. Boxes in the Princes Parc are even used to present contemporary artists, which emphasizes the endeavor of PSG to exercise a cultural influence. With an estimated value of over 3 billion euros, PSG is now a sought-after goal among the best football clubs in the world, even without a Champions League victory.

With all these aspects it becomes clear that PSG not only looks at the field, but also works on establishing itself as one of the most coveted brands worldwide.