Strengthening media literacy: government is planning new measures for Austria!

Strengthening media literacy: government is planning new measures for Austria!

The new federal government in Austria has announced significant steps to strengthen the media location and promote media literacy. The Public Relations Association Austria (PRVA) and the PR ethics council welcome the planned measures, in particular the promotion of quality journalism and the increased control of digital platforms. These initiatives are also intended to combat disinformation, such as ots.at . In particular, the establishment of ethical standards in media funding is considered crucial to combat abuses in the communication industry and to ensure transparency.

Michaela Wein, chair of the PR Ethics Council, emphasizes that media funding offers a key chance to anchor ethical principles in media work. "Those who receive public funds should commit themselves to transparency and fair reporting," she said. The control of digital platforms is essential today because they have become central spaces of opinion formation. Special attention must be paid to ethical and qualitative standards, such as prva.at Notes.

concrete measures to promote media literacy

In particular, the planned free subscription for young people and the integration of a critical understanding of media in schools are particularly evident measures to promote media literacy. The PRVA and the PR Ethics Council are actively at the side of the government in order to shape a forward-looking media policy and ensure that young people are also able to recognize disinformation and to deal responsibly with the media, as PRVA President Ingrid Gogl emphasizes.