Christmas business: Tyrolean trading booming - local shops benefit!

Christmas business: Tyrolean trading booming - local shops benefit!

The Christmas business in Tyrolean trade shows pleasing developments and visibly stabilizes about two weeks before Christmas Eve. The Tyrol Chamber of Commerce emphasizes that in many industries the Christmas business is up to 70 percent of annual sales. According to a current survey, impressive 93 percent of Tyroleans plan to buy gifts for their loved ones, which means an increase of three percent compared to the previous year. It is particularly positive that 37 percent of the respondents prefer local businesses, which is noticeable in an increasing customer frequency in the city centers. This reports orf tirol .

Observations by Gabriel Winkler, jeweler and chairman of the Landeck-Zams merchants confirm the sales increases in the shops: "The festive mood in our shops is clearly noticeable." The close cooperation between local trade and city marketing organizations is also mentioned as a key factor for success. Manfred Berkmann, Managing Director of Stadtmarketing and Saalmanagement Schwaz GmbH, explains that competitions and atmospheric markets make a decisive contribution to the revival of retail. In addition, the Haller reports, as Michael Gsaller, President of the Upper Marketing Stadtmarketing Austria, reports: "Despite the many negative headlines worldwide, the buying mood is unbroken." With regard to the special framework programs, he expects a sales increase of 10 to 20 percent with the regional shopping coin, the "Guldiner", which could crack the million mark for the first time, so top tirol .

optimism for the final sprint

With a view to the remaining weeks up to Christmas, WK Vice President Martin Wetscher is optimistic about the development: "The previous numbers show a pleasant dynamic." He calls for regional trade in particular, as this benefits not only to business, but also the entire region. Tyrolean trade is ready to complete a positive and successful year and to win even more people for buying in local shops.