Agency Blue light shines: Gold-HR Award for innovative care program

Agency Blue light shines: Gold-HR Award for innovative care program

Hofburg, Wien, Österreich - Hamburg (ots)

Sensation in Vienna: The Blauglicht agency triumphs with its innovative "Corporate Influencer Program" and brings the coveted "HR Award 2024" in the "Recruiting" category!

In the Majestic Hofburg of Vienna, the agency was awarded for its outstanding performance, which combats the shortage of skilled workers in intensive care! Under the creative direction of Lisa Müller, the agency has launched a pioneering project for a hospital in Hesse, which now has a waiting list for coveted positions in the intensive care units. Instead of luring with questionable rejected premiums, flashing lights relate to authentic communication and real insights from everyday care!

blue lights success story

The concept? Three experienced intensive care specialists were trained for life “corporate influencers” and, on LinkedIn, shared exciting insights into their work. Questions like "Is the 4-day week possible for managers?" And "Why should you choose intensive care?" attracted the attention of over 1.5 million users!

A charming mix of real communication and human speech that not only addressed potential employees, but also polished the image of the nursing profession. With media interviews and broad reporting, BlueLicht's vision has been further reinforced and is now a prime example of modern employee acquisition. "It is a wonderful appreciation for the nursing profession," explains Müller, while the industry is preparing for a tough competition for talents. In times of demographic change, the challenges are great and the demand for qualified staff will increase!

The jury of the HR Awards has recognized the importance of this work, and the blue light agency is on the front line of a necessary change in healthcare! Will other companies follow this innovative example? The future of care is at the turning point!