Tradition meets innovation: Theresianum sets new standards in employer branding

Tradition meets innovation: Theresianum sets new standards in employer branding

Laimgrubengasse 10, 1060 Wien, Österreich - The Theresianum in Vienna is making a strong sign in the educational landscape with a new employer branding campaign. The traditional institution is one of the first of its kind in Austria, which specifically focuses on the recruitment and commitment of specialists in order to counteract the existing shortage of skilled workers. "We wanted to approach the topic holistically and sustainably," explained Mag. Martin Lochmann, Commercial Board of the Theresian Academy Foundation. This is particularly important because over 220 employees are active in various areas such as pedagogy and administration and are intended to secure the quality of education, such as APA-OTS reports .

The campaign, accompanied by the Vienna Advertising Agency Office Nagano, bears the creative call "on behalf of her majesty" - a tribute to founder Maria Theresia. Through this connection of tradition and modern approaches, the Theresianum is staged as an attractive employer. A deep psychological approach was chosen by interviews with employees from different departments to understand what makes the place of work so special and where there is improvement potential, according to Michaela Bach, managing director of "A Third is a lot". The campaign started as part of the Interzedädagogica educational fair and received a lot of positive response there.

employer branding - a key to employee acquisition

In today's competitive situation, talented specialists are becoming increasingly important. Like Springer Link , an attractive employer brand is crucial for the extraction of talents and its long-term commitment to the company. However, this requires more than just an appealing image: a well thought -out concept and the inclusion of existing employees are essential. The Theresianum demonstrates how both internal and external attraction can be generated through an authentic and strategic approach.

The upcoming campaign not only sparked external interest, but also generated a positive response internally. The employees feel valued by the authentic positioning. "The campaign shows how effective targeted employer branding can be," summarizes Michaela Bach. The Theresianum thus proves that the future of educational institutions must also be designed in the area of ​​the employer brand in order to continue to secure highly qualified offspring.