As banks define wealth: surprisingly low threshold values!
As banks define wealth: surprisingly low threshold values!
Österreich - banks play with the ideas of wealth and surprise us with their assessments: In the financial world, the “rich” life begins with a liquid net assets of only 100,000 euros, as Kosmo . While many in Austria would see this sum as wealthy, banks consider such customers to be “affluent”, which already has advantages in customer care. If they exceed their financial situation to one million euros, they are officially counted among the "high-net-word individuals" and receive tailor-made financial solutions. A truly exclusive clique form the "Ultra-High-Net-Note-Worth individual", whose assets extend from 30 million euros.
Attention! Not everyone who has their own home is also one of the coveted bank customers. According to Factast table , paid-out real estate do not count as well as the liquids, so that this group does not automatically target the banks. Rather, it is the six -digit assets that represent the most lucrative clientele for the credit institutions because they offer an ideal ratio of effort. In the financial landscape, this means that banks have a greater interest in customers who are willing to entrust their bank further money, which can also be monetized by commissions on investments. Despite the great classifications, reality is a pragmatic cost-benefit analysis for many money houses, which redefines the concept of wealth.
Interestingly, the statistics show that the number of millionaires does not always play the most important role. The financial institutions have recognized that customers with a liquid assets of 100,000 euros are the ideal target group, while the high financial classes often expect specific wishes and thus higher advisory effort. This makes your service more complicated and more expensive - the search for the perfect balance between effort and yield remains an exciting challenge for the banks.| Details | |
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| Ort | Österreich |
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