Tyrolean banking study: traditional values ​​despite digital change!

Tyrolean banking study: traditional values ​​despite digital change!

In the past few weeks, a lot has moved in the Tyrolean banking and insurance sector. A current study by Ipsos Austria, which was carried out on behalf of the Tyrolean Chamber of Commerce, shows that more than half of the Tyroleans (61 percent) considers a bank to be unimaginable without branches. According to Reinhard Mayr, the chairman of the bank and insurance division, the Tyroleans are more traditional than the Austrian average in this regard (58 percent). The survey also proves that personal contact with almost 60 percent of the respondents is classified as "very important" or "quite important", which underlines the need for a "hybrid digital" bank branch of the future, which focuses on advice and is less focused on payment processing, such as tirol.orf.at reported.

new tour in the banking landscape

Michael Höllerer, previously General Director of Raiffeisen NÖ-Wien, has taken over the position of the chairman of the federal division Bank and insurance in the Austria Chamber of Commerce and thus succeeds Willibald Cernko. Höllerer mentions to secure the competitiveness of the industry compared to progressive digitization, climate transformation and global competition. He emphasizes the need to reduce bureaucracy and improve the framework conditions for banks and insurance companies in order to ensure a "efficient financial sector". He also includes recent crisis situations, such as the flood damage. According to Raiffeisenzeitung.at , a cooperation between banks and insurance companies is sought in order to be able to help effectively in times of crisis.

In addition, the IPSOS study shows a trend that the Tyroleans capture traditional values ​​such as cash despite an increase in interests. While 39 percent of the respondents prefer cash, younger and educated Tyroleans show a higher willingness to use cashless payment methods. Despite the challenges in the industry, satisfaction with personal advice in bank branches remains high, which underlines the need to find innovative ways in order to meet the needs of customers.