This is how banks recognize benefactors: what wealthy people need to know!

This is how banks recognize benefactors: what wealthy people need to know!

In the world of banks, there are clear hierarchies when it comes to the status of a customer. As the Krone , each bank customer is divided into three categories that depend heavily on the liquid asset. From a liquid net assets of 100,000 euros, one is considered a "wealthy". Those who even have over 1 million euros are perceived as a "richer" customer. But the actual assets, especially for paid real estate, are hardly valued by banks. These political considerations alone aim to how much money can earn banks with their customers.

wealthy customers as desired customers of the banks

The banks are very interested in wealthy customers - a category that is mainly within a framework of 100,000 to 1 million euros. This clientele often needs personal advice, which, in contrast to smaller investments, represents a profitable source of income for the institutes. However, the high advisory costs can reduce margins, especially for super -rich, whose complex financial systems require tailor -made concepts. It is an interesting dynamic: While it is profitable for banks to acquire wealthy customers, their expectations continue to increase. After all, the right negotiations can also get more favorable conditions for loans and fees, which can be valuable for many.

The increase in both the millionaire and the super rich shows that banking business increasingly focuses on the wealthy. According to the Global Wealth Report of the Boston Consulting Group, there are now 3,300 super-rich in Germany and over $ 550,000 millionaires, which further heats up the demand for personalized financial services.