The focus: why wealthy customers are more desirable than millionaires!

The focus: why wealthy customers are more desirable than millionaires!

Deutschland - The banking landscape shows a fascinating picture when it comes to defining wealth. As the website "Today.at" reports, many people are considered "rich" much earlier than one could expect. From a liquid net assets of only 100,000 euros, you are already categorized as a "wealthy". In this financial category, banking institutions rely on customers who invest regularly and prefer automated systems. When the assets increases to one million euros, you become a "high-net-word individual", while at 30 million euros the status is achieved as a "ultra-high-net-word individual".

But the special thing is that banks are not only interested in the super rich, but specifically address customers in the class below. "FOCUS Online" emphasizes that the reason for this lies in a clear cost-benefit analysis. Because while rich and super -rich often complex and costly investment projects ask, the "wealthy" are more attractive for the banks - due to the higher yield for lower advisory services. Banks deserve commissions considerably if these customers bring their deposits to the six -figure area, since the costs for personal advice in these cases are attractive to the customer in these cases.

bank customers divided into categories

The division extends over three main categories: "wealthy", "rich" and "super rich". These classifications help banks to address their target customers precisely. Interestingly, an analysis shows that even a paid home is not sufficient to be viewed as an attractive customer. The liquid funds are crucial because they are the only way for the banks to achieve commissions. Therefore, the priorities of the banks are clearly among those who have a high amount in liquid funds.

Overall, it can be seen that the striving for banks does not remain unnoticed after wealthy customers, and the numbers speak for themselves: The number of millionaires in Germany is increasing steadily, whereby the institutes are increasingly focusing on the clientele that promises the best returns at the lowest costs, as in the Report from today.at . At the same time, the opportunity is the opportunity for wealthy customers to benefit from their status position through skillful negotiations in loans and fees, as in the analysis of FOCUS online