Jeep unleashed advertisements in the cockpit - customers are outraged!

Jeep unleashed advertisements in the cockpit - customers are outraged!

USA - In search of new income options, Jeep has introduced a controversial advertising strategy in the United States, which annoyed numerous customers. As the Krone reports, pop-up advertisements appear on the central displays of the vehicles as soon as they come to a standstill. This advertising primarily advertises guarantee extensions by the Stellantis subsidiary Mopar. The customer reactions were mostly negative, which is why Jeep plans to reduce advertising according to customer complaints. These measures are related to a cooperation with the satellite provider Sirius XM, which shows that automotive manufacturers are looking for creative ways to generate additional income.

jeep also shows a different, positive side of the advertising. For this year's Super Bowl, the brand has produced an entertaining commercial in which Harrison Ford presented life wisdom in a charming way. This creative approach could alleviate the negative impression of its digital advertising and shows that there are also more appealing forms of advertising.

innovations in the vehicle area

The introduction of in-car advertising is part of a larger trend in which car manufacturers pursue innovative business models. According to reports, the whole thing could also influence other brands that want to be less pushy. For example, Skoda switches advertising in the infotainment system, but only with the consent of the users and on the condition that they can choose "location -based services". Such practical functions could open up new sources of income without upset by customers.

The new Jeep Renegade is not only known for its performance, but also for its modern connections that are made possible by the integration of smartphones. The Uconnect Live app ensures that users are at any time connected to their social networks and traffic information. With all these innovations, the iconic 7-slot cooler grill and the confident appearance of the Renegade could also help to arouse the interest of both new and existing customers, which is still important for the brand. The advertising song "X Ambassadors - Renegades" also contributes to the brand identity and underlines the link between automotive and lifestyle.