Vienna Stadtwerke start strong campaign: Our drive. Your city.

Vienna Stadtwerke start strong campaign: Our drive. Your city.

Wien, Österreich - The Vienna Stadtwerke intensify their efforts around the citizens of Vienna with a new campaign that under the motto "Our drive. Your city." stands. Around 18,000 employees ensure that the city's infrastructure works smoothly and the security of supply is guaranteed. This initiative not only emphasizes the importance of municipal utilities, but also aims to strengthen the relationship with the citizens and to promote trust in the services. In this regard, Astrid Salmhofer, Chief Communications Officer, emphasizes the close connection between the municipal utilities and the Viennese, which is focused on by the campaign.

like Sebastian Strobel, Managing Partner, explains the claim to emphasize the positive influences of the municipal utility in the residents of Vienna, such as the guarantee of a sustainable future. The campaign uses emotional and dynamic image productions that reflect the broad efficiency of the Vienna Stadtwerke and symbolize it by the design element "Wiener Stadtwerke-Puls".

campaign structure and execution

The first measures of the campaign extend by May 11, 2025 and are implemented in various formats. These include posters, digital screens, branded trams and a strong presence on social media. The visual design plays a key role because it makes the dynamics and the positive effects of the municipal utility on urban life clear.

Another critical point in the work of the Vienna Stadtwerke is training in specific technical professions. Especially in the area of ​​mechatronics, electrical engineering and mechanics, basic knowledge combines that are essential for maintaining the city. To this end, the website Wiener Stadtwerke reports that the training has been over three years and that aspects such as reading circuit diagrams and understanding of mechatronic systems include.

career perspectives in mechatronics

The apprentices complete basic training in digital technology, pneumatics and hydraulics in the first two years, while they gain practical experience in specialist departments in the third year. This comprehensive training prepares you for responsible technical professions that offer long -term perspectives and contribute significantly to the safe and trouble -free mobility of passengers in Vienna.

The initiative of the Vienna Stadtwerke, combined with the new campaign, impressively shows how important the municipal utilities are for the infrastructure and the quality of life in Vienna. It is an effort that has a positive impact on both the present and the future of the city.